A key part of customer acquisition and retention is reaching users where they are.Just as Apple and Google opened up their mobile app stores to third-party developers, tech giants are beginning to make their platforms available to bot creators in the hope of promoting engagement.
The internet is immediate, responsive and convenient.
Customer service and other business interactions over the phone or web chat are often none of those.
Bots can be written to automate almost anything, like checking e-commerce sites to send alerts when a TV you’ve got your eye on goes on sale or letting you know when the weather system in your area is changing.
Advancements in data analysis and artificial intelligence have made chatbots possible.
The latest such 'bot built by Microsoft staffers hides behind fake online ads for sex and then calls out and scolds offending parties.
From a story on the subject: The chatbot, tested recently in Seattle, Atlanta, and Washington D.
C., lurks behind fake online ads for sex posted by nonprofits working to combat human trafficking, and responds to text messages sent to the number listed.
The software initially pretends to be the person in the ad, and can converse about its purported age, body, fetish services, and pricing.
For instance, you say the town or city you are in to Poncho (ie ‘Weather in Swansea’), and it delivers a localised weather forecast.