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These days, a lot of dating starts at the fingertips.

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Ramona Pringle is an associate professor in the RTA School of Media and director of the Transmedia Zone at Ryerson University.

She is a CBC contributor who writes and reports on the relationship between people and technology.

But is the exclusive version of the app really a step in the right direction?

The original premise of apps like Tinder was that they would open up more options and more potential matches for long term love, a short term fling or anything in between.

Bored of endlessly swiping left and right in search of Mr or Mrs Right? The popular dating app has just announced the launch of an exclusive service, Tinder Gold.

The brand new service has all the same features already available through Tinder Plus, such as unlimited likes, five super likes per day, one boost per month and Passport, which enables users meet singles in other countries.That's because Tinder, famous for putting potential love connections right at its users' fingertips, has been keeping its new, elite service under wraps for the last six months.That is, unless you're in the romantic "one per cent" — a group attractive enough, successful enough and elite enough to get your own velvet rope experience.For example, there is Tinder and other dating apps created for easy hook-ups, while JDate is for specific religions. And the LGBTQ community has found a home in Grindr and Zoosk.Celebrities gravitate to Raya, while some users prefer Eharmony for romance. One of the newest platforms, The League, has quickly become known as a notoriously hard-to-get-in community of upper echelon daters.Since its New York and LA launches in 2015, the app has attracted and selectively provided access to some of the country’s most educated and wealthy bachelors.

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